Becomes a Global Partner of Formula 1

Ethereum World News
Ethereum World News July 1, 2021
Updated 2021/07/01 at 12:06 PM
3 Min Read


  • Formula 1 has announced a global partnership with
  • is now a global partner and inaugural partner of the new Sprint series of 2021
  • The partnership will kick off on Saturday 17th July at Silverstone
  • and Formula 1 will work together for the remainder of the 2021 season
  • More crypto projects are inking sponsorship deals and partnerships with sports organizations

Formula 1 has announced a global partnership with that will kick off on June 17th at the Silverstone event of the Formula 1 British Grand Prix.

According to the official announcement by Formula 1, will become a Global Partner and Inaugural partner of the Sprint series of 2021.

The new Sprint series events by Formula 1, will see ‘drivers battle it out over 100km on Saturday afternoons of the selected Grand Prix weekends, with the result from the Sprint then deciding the starting grid for Sunday’s full distance Grand Prix.’ will additionally have a trackside presence at every race for the remainder of the 2021 Formula 1 season. To Also Become the Offical Cryptocurrency Sponsor and NFT Partner of the Formula 1

As part of the partnership between the two organizations, will also become the official crypto sponsor and NFT partner of Formula 1 as explained in the following statement.

As F1® continues to explore new ways for fans to engage and become more immersed in the sport, will also become the Official Cryptocurrency Sponsor and NFT Partner of F1®.

Mirroring the fan-first approach F1® has adopted to engage with new audiences, aim to democratize the world of cryptocurrency for fans, through education and experiences in the new partnership. will also present a brand new award, which will be announced ahead of the Belgian Grand Prix. Continues to Ink Sports Sponsorships

The partnership between and Formula 1 joins a budding list by the crypto company which was the first in its industry to partner with an F1 team: Aston Martin Cognizant Formula One. was also the first to partner with an NHL team – the Montreal Canadiens – and the first to partner with a football league, Lega Serie A.

Sourced by Ethereum World News

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